Search agency manchester is a part of a big empire of SEO agencies that dominate the world of internet marketing in the UK. Their clientele range from small websites with one or two pages to a large company with thousands of web pages. SEO companies, or search engine optimization companies, work with small businesses as well as large conglomerates. The most common SEO techniques they follow our article writing, directory submissions, blog posting and web promotion. Benefits Offered by a SEO Agency in the UK An SEO consultant working with a search engine optimization agency will need to follow a specific process laid out by the client. This process, called search term selection, will determine which keyword phrases or keyword combinations are most appropriate for a page's content. Then these phrases or keywords are optimized on the page's content. The SEO agency will then select a template for the site's layout. The layout composer, which is the website's designer, will then convert the selected keyword phrases into an HTML code that will be placed within the website's HTML code. The final SEO service the client receives is link building. Links to the site from other sites, called backlinks, are important for increasing a site's ranking in the search engines. To do this the search engine optimization agency will create and distribute a large number of inbound links to the client's site. These links have a high inbound effect on the search engines, thus increasing the site's ranking, at least temporarily.